The Racecourse Hotel
The Racecourse Hotel identifies as an old school pub with traditional pub values, where you can sit around the bar and everyone’s your mate. It’s full of personality, stories, and history.
Nostalgic, casual, and playful: a community-minded brand.
The logo and brand for The Racecourse Hotel captures the casual, playful nature of the pub and its patrons, with an all-round nostalgic nod to the days of the old bookie’s bags and racecourse, and a down-to-earth unpretentious community out for good times with family and friends.
The font choice reflects the essence of vintage hand painted signage with a modern twist, taking inspiration from shapes seen on jockey silks and around the track, with a series of graphic devices used to help elevate and strengthen the brand and messaging.
Website design
Blue Violet Studio developed a website design reflecting The Racecourse Hotel brand identity, providing the client with full access to upload their own content, which was created by professional photographers and copywriters.
It was important to ensure the client could easily update event information and menus.
Social Media & Poster Templates
Designed social media templates, posters & menus reflecting the pub’s visual branding, providing full access for the client to update as needed.
Merch Design
The Racecourse Hotel offer a collection of pub merchandise including t-shirts & caps for those keen locals to sport their community spirit.
